We're a small studio that builds custom AI for small businesses — one workflow at a time. The framework is free. The diagnostic is free. The conversation is free. Hire us only when there's something worth building.
Most AI advice is built for companies with 1,000 people. We built this for the rest of us.
Every workflow has four possible answers, not one. Most AI advice gives you the same answer to every question — build something custom. We're the ones who'll tell you when buying Mailchimp is the right call. Or when doing nothing is.
You can Build something custom.
You can Buy something off the shelf.
You can Bridge the two with a thin AI layer.
Or you can Skip it entirely.
Most AI advice gives you the same answer to every question — build something custom. We're the ones who'll tell you when buying Mailchimp is the right call. Or when doing nothing is. That's the work.
The course, the Skill, the Worksheet. The entire approach we use is in the open — six modules of plain-English writing, a Claude Skill you can install today, and a downloadable diagnostic you can fill out yourself in twenty minutes.
Browse free resources →Either fill out the BBBS Worksheet yourself and see what it surfaces — or book a free 20-minute call with us. We'll walk through one workflow with you and tell you whether it's worth automating, whether to buy off-the-shelf, or whether to leave it alone.
Book a discovery call →Custom AI for one workflow at a time. Scope and pricing get discussed on the call once we both know what we're building. No tier menus. No pre-set packages. No upsell.
How we work →Two of the businesses we've worked with. Faces, not logos — we're not enterprise, and neither are they.
A Calgary plumber wants to send a “we're still here, $50 off your next service” message to 800 past customers. Same every time, one system, every plumber would do it the same way.
Mailchimp does this for thirty dollars a month. We'd tell you not to hire us. Subscribe, run a one-time campaign, move on.
Same plumber wants a Friday wrap-up: jobs done, revenue, follow-ups due, supplies running low. Three systems — paper invoices, QuickBooks, calendar. No SaaS stitches those into one weekly narrative.
That's what we're here for.
Same business. Two workflows. The framework decides — not us, not a sales pitch.
Sometimes the right answer is Mailchimp. Sometimes the right answer is doing nothing. We'll tell you when.
We wrote the course. We built the Skill. We published the Worksheet. The entire approach is in the open — no paywall on the thinking.
Six modules on actually using AI in a small business. No signup gate.
Read the course →A free Claude Skill that captures your business context once. Email required only to receive the install file.
Get the Skill →A free interactive diagnostic for one workflow in your business. Six questions, twenty minutes — at the end you'll know whether to Build, Buy, Bridge, or Skip. No email needed to start.
Run the diagnostic →That's why we exist. The discovery call is a conversation; you don't need to know what AI can do. We translate.
Two ways. First, we route every workflow through Build / Buy / Bridge / Skipbefore pitching anything — most of the time we'll tell you not to hire us. Second, when we do build, we build production-grade systems, not Zapier glue.
It depends on the workflow. Some Builds are a few thousand dollars; some are more. We don't quote until we know what we're building. The discovery call is free, and we tell you what something would cost before you commit to anything.
Depends on scope. A simple workflow can ship in a few weeks. Something cross-system might take longer. We tell you on the call once we know what we're building.
That's a valid outcome. Some workflows are better left alone — too low-volume, too unstable, or just not worth automating. If that's the answer, we'll tell you. No bill.
That's the consulting problem we're built against. Some calls surface workflows worth Building. Most don't — they surface things to Buy off-the-shelf or Skip entirely. We're paid only when there's something worth building. Pushing you toward a Build when Mailchimp would do is how we'd lose your trust, not earn it.
Bring one workflow you want help thinking through. That's it. The booking form asks for one sentence describing it so we can show up ready.
Bring one workflow. We'll tell you what to do with it.
We'll send the install file plus the walkthrough. Unsubscribe whenever.